Meet NOVALIFT: The Future of Lash Lifts & Brow Laminations
There’s a new era of lifting treatments coming to Pinkfishes… and it’s called NOVALIFT.
NOVALIFT is our brand new 1-step lifting solution designed for:
Standard lash lifts
Korean-inspired lash lifts
Brow laminations
Created for artists who want flexibility, performance and a gentler approach to lifting, NOVALIFT combines modern chemistry with conditioning ingredients to help deliver beautiful results across multiple treatments in record time!
Whether you love dramatic lifted lashes, soft Korean-inspired styling or fluffy laminated brows, NOVALIFT was designed to fit to your technique.
(NOVALIFT 5ml sample size, both 5ml and 20ml sold at pinkfishes.com)
What Makes NOVALIFT Different?
Traditional lifting systems usually require multiple processing lotions to break down and rebuild the hair structure. NOVALIFT takes a more modern approach with a single lifting solution powered by a carefully balanced blend of ingredients.
At the heart of the formula is:
Cysteamine HCL
Cysteine
Conditioning Proteins & Panthenol
This combination helps create effective lifting results while supporting the overall health and condition of the hair. All without the need to apply a Step 2 - so you can reduce your treatment times and head straight to tinting or applying the hydrating balm.
Powered by Cysteamine HCL
NOVALIFT uses Cysteamine HCL as its primary reducing agent.
Cysteamine works by breaking down the disulphide bonds within the hair structure, allowing lashes and brows to be reshaped into a new position. Compared to more traditional systems, Cysteamine-based formulas are often favoured for their:
Gentler approach to processing
Lower odour profile
Softer grow-out appearance
Reduced feeling of dryness or brittleness
This makes NOVALIFT ideal for technicians looking for a more modern lifting experience.
The Role of Cysteine
NOVALIFT also contains Cysteine, an amino acid that is already naturally found in hair.
While Cysteamine helps to break down the disulphide bonds within the hair, Cysteine helps repair and condition the lashes and brows during processing. It slowly starts the process of reforming the disulphide bonds (along with oxygen from the air). Together, they create a balanced system that focuses not only on results — but also on maintaining hair feel and flexibility. All while speeding up the overall treatment!
Conditioning Ingredients Your Clients Will Love
NOVALIFT isn’t just about the lift… it’s about the condition too. Our formula includes:
Panthenol – helps attract and retain moisture while giving the lashes the flexibility to stop them becoming brittle and breaking
Hydrolyzed Soy, Wheat and Corn Protein - support softness, hydration and shine, leaving lashes and brows feeling healthier after treatment
Glycerin & Propylene Glycol – help to maintain moisture throughout the treatment
(image of lash lift and brow lamination using NOVALIFT)
Perfect for Korean-Inspired Lash Lifts
Korean lash lift techniques have become increasingly popular thanks to their softer and healthier-looking results and focus on lash condition.
NOVALIFT is perfectly suited to these techniques thanks to its smooth consistency and Cysteamine-based formula.
Use NOVALIFT with:
Flat shields
Glueless methods
Root-to-tip placement techniques
Powder-thickening methods for precision styling
Standard lash lift techniques
The result? Soft, glossy lifted lashes with beautiful definition.
(NOVALIFT being used for Korean and standard lash lifts and a Brow Lamination)
Suitable for Brow Lamination Too
NOVALIFT isn’t just limited to lashes. The formula is also suitable for brow laminations - helping to soften and reshape brow hairs into a more lifted, fluffy appearance while maintaining flexibility and movement. Perfect for feathered brows, clean girl brow styling, fuller-looking brow effects and taming coarse, unruly hairs.
Why Lash & Brow Artists Will Love NOVALIFT
Faster treatment times (1-step) without compromising hair health
Suitable for multiple treatments – meaning you’ll need less products in your kit
Ideal for Korean-inspired methods – due to its Cysteamine based ingredients
Conditioning ingredient blend – for top hydration and hair health
Smooth, workable consistency – making it very easy to work with
Professional results with hair condition in mind – you won’t get long lasting results like this
If you’re ready to explore the next generation of lifting systems, head over to Pinkfishes.com and shop our full size or sample size product today!
The future of lash & brow lifting is here… and she’s called NOVALIFT.
(Lash Lift completed using NOVALIFT)
