Why Brown Lashes are Taking Over in 2025
As a lash technician, staying on top of beauty trends is key to keeping your clients happy and gaining new customers. One of the most exciting shifts we’ve seen in 2025 is the rise of brown lashes. This softer, more natural alternative to black lashes is quickly becoming a favourite among clients - in this blog we will delve deeper into why that is.
Here’s everything you need to know about why brown lashes are so popular in 2025, and how you can use this trend to enhance your lash business.
(Pinkfishes Brown Lash Trays)
The Difference Between Brown and Black Lashes
In the world of lash extensions, the colour of the lash can make just as much of a difference as the length, curl, or thickness. Whilst black lashes have long been the default choice, brown lash extensions are becoming an increasingly popular alternative, and for good reason.
Black lashes offer a bold, dramatic look that adds instant depth and intensity to the eyes. They are the traditional go-to for clients seeking maximum contrast and strong definition. For clients with deeper skin tones, dark hair, or naturally dark lashes, black extensions tend to blend well and enhance what’s already there.
However, not every client wants, or needs, that level of intensity. That’s where brown lashes come in! Brown lash extensions provide a much softer and more natural enhancement, making them the perfect option for clients with fairer complexions, as they may mimic the shade of their natural eyelashes more closely. This also means that when their natural eyelashes grow, the extension is less noticeable.
(Black vs Brown Lashes on a Mannequin Eye)
Brown lashes work exceptionally well for:
- Clients with fair skin or light eyes
- Blondes, redheads, or those with light brown hair
- Anyone wanting a “no-makeup makeup” look
This alternative allows lash technicians to cater to a broader range of clients. Think of the growing trend of brown eyeliner or brown mascara - it’s about offering definition without overpowering the face. Brown lash extensions achieve the same effect, framing the eyes while keeping the overall appearance softer.
As a lash artist, having both black and brown lashes in your lash trolley is essential. It allows you to tailor your approach based on skin tone, hair colour, eye colour, and the client’s personal preferences.
(Pinkfishes Medium Brown Lashes)
Top Tip: We would always recommend using a clear adhesive rather than black when applying brown eyelash extensions. This is because you want the extension to blend seamlessly with the natural lashes. At Pinkfishes, we sell two clear adhesives; Pink Supreme and Pink Naked (sensitive).
The Shift in the Beauty Industry
It’s no secret that the beauty industry is in the midst of a significant transformation. In 2025, we’re seeing a definitive move away from heavy, full-glam looks toward a more refined, natural aesthetic that enhances your natural features.
Instead of overpowering a client’s features, brown lashes subtly complement their natural beauty, allowing the eyes to stand out. They’re versatile, and can be used to create a wide range of lash styles, from Medium Brown YYs and Dark Brown Wet Lashes to Brown Angel Lash sets.
(Pinkfishes Brown Flat 0.15 Classic Lashes)
For lash technicians, embracing this trend means more than just offering brown lashes, it’s about understanding why your clients are asking for them. Many want effortless beauty that feels more current, and real. By staying in tune with these evolving preferences, you not only elevate your service offering but also position yourself as a forward-thinking lash artist. Brown lashes aren’t just a niche offering anymore - they’re part of a broader movement in beauty toward subtle enhancement, individuality, and a natural aesthetic.
Offering a personalised service to clients
More clients today are seeking personalised beauty treatments that reflect their individual style, and brown lashes provide the perfect opportunity for customisation. You can offer brown lashes in a variety of shades, allowing you to create a customised look that best suits each client’s eye colour, skin tone, and personal preferences. At Pinkfishes, we offer a wide range of brown eyelash extensions to choose from, in both medium and dark brown, including; Russian Lashes, Flat Lashes, YY, W, Wet Lashes, Easy Fans, and more! These options allow for more precision when styling, and help you create the perfect set of lashes to match your clients' needs. We want lash techs to still be able to offer a variety of different styles but with brown lashes too!By offering brown eyelashes, you also limit the risk of your client switching to another lash tech, who offers a service that you don't.
(Medium Brown YY & W Lash Sets)
Why not go one step further and start offering brown lash lift treatments - it’s the same process but when tinting the lashes at the end of the treatment you apply brown instead of black. This would also really suit clients who have a fairer skin tone, and blonde or light brown eyebrows - it will give the eyes an enhancement subtly. A really good option for tint if you are doing this is Pinkfishes Hybrid Stain Tint. The stain comes in three different brown shades - light brown, medium brown and dark brown which can also be mixed to make your desired shade, and actually lasts a lot longer on the lashes than a regular tint (up to 7 weeks!).
(Lash Lift using Pinkfishes Dark Brown Hybrid Stain)
Being able to offer this level of customisation helps you build stronger relationships with your clients and keeps them loyal.It allows you to offer more choice, cater to a broader range of clients, and align your services with the most up-to-date beauty trends.Now is the perfect time to stock up and start promoting these services. Whether it’s lash extensions or tinting - brown is officially the new black in 2025!
