Summer 2025 is upon us, and we want to let you in on all the hottest trends in the lash and brow industry that both you and your clients will love. Embrace the natural, and if you haven't already, welcome in and make way for brown, the lash extension colour of the season!

As a lash technician, staying on top of beauty trends is key to keeping your clients happy and gaining new customers. One of the most exciting shifts we’ve seen in 2025 is the rise of brown lashes. This softer, more natural alternative to black lashes is quickly becoming a favourite among clients - in this blog we will delve deeper into why that is.

Did you know, the way that lash extensions are applied can drastically change the final look? While many lash artists traditionally attach extensions to the top of the natural lash, it's equally important to know when to place them to the bottom or side. In this guide, we'll explore these methods and offer top tips for optimal lash placement.