The 'Clean Girl' Aesthetic

What is the 'Clean Girl' Aesthetic?

Natural is in! A new trend emerging and gaining popularity in recent years is the 'Clean Girl Aesthetic' which embraces minimalism and natural beauty, for everyday, effortless glam. Enhancing features to effortlessly transform a look, the Clean Girl aesthetic focuses on a glowy, 'clean' appearance through treatments, makeup and skincare, so you can be ready to get up and glow. In this blog, we will discuss various lash and brow beauty treatments that can be done to achieve this aesthetic as well as day-to-day Pinkfishes products that can be used at home from home to also jump on the 'Clean Girl' trend! So, do you want that clean girl aesthetic? You've come to the right place.

Benefits of the 'Clean Girl' Aesthetic

The 'clean girl' aesthetic is all about embracing and enhancing natural features, so you can get up and go without as much faff that comes with a full face of glam, whist feeling your best self! The beauty of this trend, is that it can be achieved with extremely low maintenance and time, making your morning routine time-efficient. Similarly, common treatments associated with the clean girl look (such as brow lamination, lash lift & tint) are also super speedy making them the perfect addition to your treatment list. 

What treatments align with the 'Clean Girl' aesthetic?

There are a number of ways to get that 'clean girl' look through lash and brow beauty treatments.Whilst we love a dramatic mega volume lash set, embracing natural features and beauty is highly sought after at the moment, and there are various treatments in the lash and brow world that can help your clients achieve this.

Lash Treatments - Lift & Tint 

With the 'clean girl' trend on the rise, thousands of loyal extension lovers are waving goodbye to their Russian volumes, and converting to lash lifts and tints. Lash lifts are the perfect alternative to eyelash extensions, lifting the natural lashes for a more chic, natural look. But what is a lash lift?

A lash lift is a treatment involving the break-down of hair follicles to allow them to be reshaped, before setting the hairs in an upward position on varied-size shields. This process allows for the natural lashes to be gently lifted, giving the effect of using an eyelash curler that can last up to 6-8 weeks! And what's more, our Pink Powerlift treatment only takes 30-40 minutes; the ideal quick and convenient treatment. Lash lift treatments are commonly used in conjunction with tint to darken the natural lashes, making it the perfect replacement to mascara. With long-lasting results and little to no maintenance, the lash lift and tint combo is the perfect solution to achieving a natural yet effective every-day look. With its increasing popularity, this treatment is definitely one to add to your service list! 

At Pinkfishes we offer an abundance of lash lift and tint products, so you can get everything you need for this treatment in one place. From Lash Lift Kits and Eyelash Tint to individual products, find everything you'd need here, at pinkfishes.com.

Not yet qualified in lash lifts and tints? At Pinkfishes Training Academy, we offer a Lash Lift and Tint course where you will learn everything you need to know about the treatment and providing the service, and get a kit included! For more information on this course, alongside our other courses, visit pinkfishestraining.com.

How to use Pinkfishes' Pink Powerlift Products for Lash Lifts

Fix the hair straight up using our bonding serum.

Apply Pink Powerlift to soften the lash or brow, allowing it to be reshaped.

Apply Pink Neutraliser solution to set the hair in this shape.

Apply Pink Hydrate to nourish the hair.  

Pink Powerlift (Step 1)

Processing time:

Very fine lashes 4-5 minutes

Fine or tinted lashes 5-6 minutes

Natural healthy lashes 6-8 minutes

Coarse healthy lashes 8-10 minutes

Pink Neutraliser (Step 2)

Processing time:

Very fine and tinted lashes 5 minutes

Natural healthy and coarse healthy lashes 6 minutes

(Step-by-step Lash Lift)

 Learn more on lash lifts and get some of our top tips on conducting them by visiting our top tips blog: https://pinkfishes.com/blogs/news/top-tips-for-a-pinkfishes-lash-lift?_pos=1&_sid=9510d92d5&_ss=r

Lash Extensions

The 'clean girl' look can still be achieved using certain eyelash extensions. Specific lash styles such as classic lashes are perfect for elongating and enhancing the natural lash, these individual lash extensions are applied with a 1:1 technique, mimicking the natural lashes. For an even more natural look, we'd suggest trying a flatter curl such as C curl or a lighter thickness such as 0.15 or 0.10 so the lash extensions are thinner and lighter or even consider a brown lash to get the all-round clean girl look. 

How do brown lashes fit in with the 'clean girl' aesthetic? The aesthetic focuses predominantly on all things natural, and brown lashes can compliment and enhance natural features, such as the client's lash and hair colour. By using brown lashes, sets can be created and tailored to preference just as black extensions can. However, the brown colour reduces the harsh, dramatic look, giving a softer, natural appearance, suiting the 'clean girl' look. Brown lashes are a closer shade to most people natural eyelash colour so these extension will appear more natural.

 Our Brown Lashes come in a variety of different shades, styles, lengths and curls. Offer the ultimate Brown Lash services with our XL Brown Trays, including 4 different shades of brown so you can find the perfect match for your client. Pair our Brown lashes with a clear adhesive such as our Pink Naked or Pink Supreme glue to maintain that natural, light lash line.

(Brown Lashes by @lashedbyellx)

Angel lash sets are another great choice, our favourite when looking for that 'clean' look with just a little more than classics. Angel lashes are a new and upcoming style in the lash industry, aligning perfectly with the clean girl trend. Typically created using 0.03or 0.05 lashes, the angel style is created very similarly to that of a wet lash set. It consists of one closed fan of around 2-5 lashes depending on thickness, applied to each natural lash to give a 'full classic' look with just a touch more wispiness and volume. Angel lashes can be tailored to suit your clients' preferences, however are typically a wispy, natural-looking set, perfect for the 'clean girl' aesthetic.

(Brown Angel Lashes by Abi Smith)

A short set of extensions is also a great way to create a natural yet noticeable lash, customised to your preference. Our Shorter Length Lash Trays are a necessity when looking to create natural, 'clean girl' sets, with lengths ranging from 5-8mm in each tray. These lashes are also available in a C, CC & D curl, in 0.03 & 0.05. Shorter lash extensions will automatically look more natural than longer in length extensions. 

(Shorter Length Lashes by @lashesbygeorgx)

Take your treatment list game one step further with a set of half lashes. Half lashes are another extension which would help your clients achieve the 'clean girl' aesthetic. In this set, lash extensions are only applied to the outer corners to around half way across the lash line, gradually becoming more sparse toward the inner corners, leaving the very inner lashes bare or sometimes just tinted. Half lashes can be created in any style of extension, including Russian, Hybrid or Classic, and take cat-eye sets to the next level! An upcoming trend in the lash industry is combining half set lashes with a lash lift on the inner corners, to enhance the natural just a touch more!

(Half Lashes)

Brow Treatments - Tint, Lamination and Shaping

Brows have become a huge part of the 'clean girl' look, with soapy, laminated brows taking over the beauty scene in recent years. Wave goodbye to 2016 block brows, and hello to fluffy, full, feathered brows with our list of treatments that align with the 'clean girl' aesthetic!

The most basic treatment to replicate that 'clean' brow look, is brow shaping. This includes plucking, waxing and threading. The beauty of this trend, is that whilst clean girl enhances the glowy, chic look, it does not limit you to thin, small brows - big, bushy, fluffy brows are in! Brow shaping can just assist in achieving that sleek look, reducing your time to get ready in the morning, making the look achievable effortlessly. We now offer training courses that include eyebrow threading in our new Fully Defined course, alongside mapping, waxing and tweezing courses, so that you can give your clients perfect brows with minimal effort!

The ultimate treatment to achieve that fluffy, feathered-brow look is a brow lamination. A brow lami realigns the hairs to the desired direction and shape, in a predominantly upwards direction, creating a fuller brow look. This makes the treatment ideal for both clients with thin/fair brows looking for a fuller look, or for clients who want to style their brows to a more precise shape, and with the treatment time being under an hour, the brow lami is super efficient, with long-lasting results of up to 8 weeks!

(Pink Powerlift Steps 1, 2 & 3)

How to use Pinkfishes' Pink Powerlift Products for Brow Lamination

Prepare the brows by cleansing them thoroughly to remove any makeup or oils.

Use the Berry Bond (Glue Imitator) and Y-shaped tool to set the brows in the desired shape.

Apply Pink Powerlift (Step 1) using a lip brush or cotton bud to apply the sachet contents evenly on the brows. Follow the processing time based on the brow hair type.

After the required time, gently remove the Pink Powerlift with a clean cotton pad. Apply the Pink Neutraliser (Step 2)using a lip brush or cotton bud, adhering to the processing time guidelines, and remove with a cotton pad.

Apply Pink Hydrate (Step 3) to nourish and condition the brows.

Pink Powerlift Brow (Step 1)

Processing time:

Very fine brows 3-4 minutes.

Fine or tinted brows 4-5 minutes.

Natural healthy brows 5-6 minutes.

Coarse healthy brows 6-7 minutes.

Pink Neutraliser (Step 2)

Processing time:

Very fine and tinted brows 5 minutes.

Natural healthy and healthy coarse brows 6 minutes.

(Step-by-step Brow Lamination)

A key aspect of the 'clean girl' aesthetic is minimalism, enhancing natural features. This applies most specifically to makeup and beauty, where less is more in this trend! That's why brow treatments are the ideal way of achieving the look, ditching the brow pomade for tint! With eyebrow tint, enhance the brows for a natural yet effective look, with low maintenance. In a lamination process, tint would be applied after stage 4 (Step 2 Neutralise). At Pinkfishes, we stock a variety of brow tinting products, including our own Hybrid Brow Stain range. The new Pinkfishes Hybrid Stain range is revolutionary in the brow industry, fitting the perfect midpoint between temporary and semi-permanent make up. Hybrid Stain is unique in that its nourishing formula stains the hairs for up to 7 weeks, and 10 days on the skin! And what's better, is you can use the stain in conjunction with our Pink Powerlift lamination products, so you can give your clients the ultimate brow package, assisting them to achieve the 'clean girl' look!

Day-to-day Products to Achieve the Clean Girl Look

Whilst the 'Clean Girl' aesthetic can be achieved with treatments, there are also a number of products you can use to enhance the look independently, from the comfort of your home.  

 Want an every day brow lamination imitator that you can incorporate into your makeup routine to suit the 'clean girl' look? Our Berry Bond Brow styling gel is the answer to feathered, soapy brows from home! With a unique formula to gently nourish and care for the hairs whilst firmly holding them in place for that sleek, fluffy look. Anyone can use this product; you do not have to be qualified in brow lamination to use this, making Berry Bond the perfect product to retail to your customers post-lamination!

(Berry Bond Brow Balm)

Struggling to ditch the extensions and brave the natural? Looking to improve or enhance your natural lashes or brows? Our Pinkfishes Longer Length serum  is specially designed to nourish the hair, promoting healthy root management leading to longer and stronger hairs. With consistent use, our serum allows for you to transform your natural features with low maintenance. Longer Lengths is the perfect product to accentuate your natural lashes and brows, whether you want fuller results from your lash lift/brow lami, or plan to stay completely o'natural! 

(Longer Lengths Before & After)

Prefer something a little more than natural lashes, but still on trend with the 'clean girl' look? We also offer PF PRO Enhance 7-Day Lashes. These DIY lashes create gorgeous, natural looking sets from the comfort of your own home, and can be applied and styled to your taste. Coming in a huge range of different lengths, styles and glues, to get the clean girl we would recommend our clear glue (PF Pro Plus) and styles PF PRO1 or W1 as these are our most natural options!

How to use PF PRO Enhance Lashes

1. Firstly, you must decide what look you want to achieve and what length lashes you are going to use.
2. Apply our PF PRO Plus adhesive to your natural lashes as you would a regular mascara. Use enough to cover all your natural lashes. This glue is fast drying so if you are a little slower at applying the lashes then it may be best to apply the glue on half of your natural lashes first and work at your own pace.
3. Using a lash applicator, gently remove the lash from the strip and apply starting from the inner or outer corner of your eye, whichever is preferred. The lashes can be applied either underneath or on top of the natural lashes. We recommend underneath to get a more defined look.
4. Once you have applied all the lashes, gently clamp them together using your lash applicator to ensure they are stuck correctly and firmly. Wear for up to 7 days with no hassle!

(How to apply PF Pro Enhance Lashes)

Additionally, some strip lash styles can assist in achieving the 'clean' aesthetic. At Pinkfishes, we offer different styles of strip lash if you're looking for temporary lashes to fit that sleek look! For the ultimate 'clean girl' vibe, we'd recommend:

Girl Next Door,All Dolled Up,Keep It Cute,Shy Girl,Short & Sweet &Pretty Little Lash

Browse our full range of strip lashes and strip lash adhesive here.

Getting that 'clean girl' aesthetic is made simple with our suggestion of treatments and  products. From this blog, you will hopefully take away all you'll need to achieve the 'clean girl' look, as well as being able to assist your clients in also achieving this. So embrace the natural, and be your beautiful self, with minimal effort!

Blog cover photo credit: @byemh_