What is Pure Hydration Boost Serum?
Pure Hydration Boost Serum is a nourishing lash and brow serum designed to hydrate, condition, and support healthier-looking lashes and brows. It can be used as the final step of a lash lift or brow lamination treatment, or as part of a daily beauty routine.

What are the key ingredients in Pure?
Pure is enriched with ingredients known for their conditioning and hydrating benefits, including Biotin, Panthenol, and Coconut Oil. Helping to keep lashes and brows soft, healthy, and moisturised.

Can Pure be used after a lash lift?
Yes. Pure is suitable for use as the final step of TGA, Cysteamine/Korean, and 1-Step lash lift treatments to help nourish and hydrate the lashes.

Can Pure be used after brow lamination?
Absolutely. Pure can be applied as the final step of any brow lamination treatments to condition and hydrate the brow hairs.

Does Pure help lashes and brows grow?
Pure contains ingredients that support healthy hair condition, which can help create an ideal environment for stronger, healthier-looking lashes and brows. Pure does include ingredients that will help promote hair growth, however, results vary from person to person and it is not a specific growth product.

Can clients use Pure at home?
Yes. Pure is perfect for daily at-home use and can be incorporated into a client's regular lash and brow care routine.

How often should Pure be applied?
For daily maintenance, we recommend applying Pure once or twice per day to clean lashes and brows. Consistent use will provide the best results.

Is Pure suitable for both lashes and brows?
Yes. The formula has been designed for use on both eyelashes and eyebrows.

Can Pure be used if I don't have a lash lift or brow lamination?
Yes. Pure can be used by anyone wanting to keep their lashes and brows hydrated, conditioned, and healthy-looking.

How is Pure applied?
Pure can be applied using a Long-Tip Microfibre Brush, Mascara Brush, or similar applicator for precise application to the lashes and brows.

Can Pure be used to remove excess tint after a lash lift?
Yes. Pure can be used to help remove any remaining tint residue from the lashes and clean around the eye area following a lash lift treatment.

Will Pure make my lashes or brows feel oily?
No. When applied correctly, Pure is designed to condition and hydrate without leaving the lashes or brows feeling heavy or greasy.

How long does a bottle of Pure last?
Pure has a shelf life of 6 months once opened.

Is Pure available for retailing to clients?
Yes. Pure is available in convenient 4ml serum pens in packs of 5 or 10, making it ideal for professionals to retail to clients for aftercare.

Why should clients use a serum after a lash lift or brow lamination?
Hydration and conditioning are important after any chemical treatment. Using Pure helps to keep lashes and brows feeling soft, nourished, and healthy while supporting long-term hair condition.

Is Pure suitable for sensitive clients?
Pure is designed to be gentle; however, as with any cosmetic product, we recommend performing a patch test if sensitivity is a concern.

What's the difference between the 20ml bottle and the 4ml pens?
The 20ml pump bottle is ideal for professional salon use during treatments, while the 4ml pens are perfect for retailing to clients for daily home care.

When will I start seeing results from daily use?
Many users notice improved softness and hydration quickly, while the appearance of healthier-looking lashes and brows may become more noticeable with consistent use over several weeks.